Integrated Marketing Campaign Examples. The winners of each team had the opportunity to compete for and represent their favorite team in the ePremier League, a competitive video gaming event. top out at almost 100 billion dollars. Why not download our latest campaign book to discover 20 successful digital marketing ideas and strategies that innovative sports brands launched on the Wayin platform, and learn how to: Activate fan conversation on game day; … Some say it is a great time to target marketing campaigns to female athletes and fans, as they too can add value to the sports marketing campaign. A lot of sports brands want their brand to stand for something. For instance, sportswear brand giant Nike kickstarted their Dream Crazier campaign in support of Colin Kaepernick. 2019 was the year that saw Sports content consumption behaviour evolve, giving rise to many trends and subsequent marketing opportunities. Throughout the video, you’ll see moments from sports history where female athletes pushed the boundaries, embraced their “crazy” and owned it. And do not forget about female fans. Sports marketing is only going to continue to grow, and we’re sure to see plenty of new sports marketing trends in 2029. As the number of users rise, companies need to shift their focus to, Besides advertising on social media, you can use such platform for establishing a connection with fans or online visitors through. Thanks to AR, clients that shop for products online will find the right products a lot faster than usual. With new branding, comes a new marketing campaign. 6 min read. The sports trend also has a major benefit. Another great example is the use of Artificial Intelligence to harness automated journalism! Live streaming of popular sports competitions, immersive media tactics, valuable content and a constant concern on how to determine fans to engage or share their experiences, are all related to the constantly shifting field of digital communications and marketing. This presents a huge opportunity for sports brands to open up their marketing appeal to women and also reap the economic rewards.Because of this sports marketers are looking more and more to do sports marketing campaigns for women, since it can offer advantages over its male counterparts. There are many lessons to be learned from these brands. The Worst Marketing Campaigns and Worst Commercials of Past Years Why Marketing Fails Happen. Phil Carling, head of global football at Octagon, touches on the significance of women's footballin this changing landscape for advertisers: “Consumers want their brands to stand for … What digital marketing campaigns in early 2019 drove awareness for brands in finance, food & beverage, automotive, retail, and travel & hospitality? © Copyright All Rights Reserved 2020 Creatitive DBA |. Both brands made campaigns in relation to Women’s World Cup and both campaigns deliver a powerful message. With the year coming to a close, we've already handed out plenty of awards this week. It is true it can be especially hard to determine the return on investment when it comes to ticket sales via social media platforms, yet it is an impressive tool for storytelling and interaction. Besides advertising on social media, you can use such platform for establishing a connection with fans or online visitors through social media management! As such, it’s a great way to inspire the next generation of both male and female athletes. Tracing the increase in the number of leagues, fandom, and brand interest, Social Samosa takes a look at how sports marketing evolved in 2019. As a matter of fact, the devices market in general is moving towards the focal point of enhanced quality service. Of course there is a lot of data and a fast Internet connection needed for that. Microsoft created the Xbox Adaptive Controller, a device designed to help people with disabilities play video games. News Uncategorized. 1. The Ticker has significantly improved campaign performance for a number of online betting brands. Social media campaigns from established brands can generate ideas and strategies for your own marketing efforts. Out of the sports betting companies on the market, Unibet is well known for supplying insightful information to customers in its sports marketing campaigns, whether that is through its digital video, social channels, or blog. For instance, English soccer team FC Arsenal has developed a chatbot that is called Robot Pres (derived from Arsenal legend Robert Pires). Now that you’ve seen some of the marketing campaigns, let’s go over the main takeaways and trends to keep in mind. The last couple of years sports fans find women’s sport more “inspiring” and “progressive” than the male version. Because of FBI investigations this year, many elite D1 schools are going to continue to be under greater scrutiny. Get WordPress sport articles directly in your inbox. This campaign features young Makena Cook living out her dream and being led around the stadium by successful female and male athletes. Organizations have rolled out subscription based mobile passes to allow fans to attend a specific number of games for a pre-set rate. Let’s jump straight into the 2019 most influential digital marketing campaigns in the USA. Sports marketing is only going to continue to grow, and we’re sure to see plenty of new, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Address: Gilbert AZ, 85233 Call: 602.935.0767 Email: firstname.lastname@example.org. There’s no doubt that AI is changing the world and is another sports marketing trend in 2019. Discover dynamic strategies for marketing your business or athletic career with Creatitive. Women in sports should be celebrated and bias towards female athletes has no place in sports. Thus, adding and selling merchandise through ticket packages is great for boosting brand visibility, whilst connecting with fans. Sports Digital Marketing Campaign Book Ideas. They placed tickets to an upcoming game around downtown Orlando, and posted clues as to their whereabouts on social media. Nike – Dream Crazy One of the most controversial campaigns of the year, the Nike Dream Crazy ad definitely gained a lot of attention. The content distributed by athletes is shifting, as more and more important sports personalities opt for using their authority to boost awareness for social issues that they feel connected to. In case you missed it, we had the "2019 Sports Media Awards," … Gillette Augmented Reality will have a lot more practical use cases than virtual reality. Thus, causes related to social issues, sustainability or ecologism are all great tools for boosting an online presence and connect with fans. What are the current trends in sports marketing? Learn from their examples and use storytelling to connect with your audience and make your fans love you even more. But the sports marketing expert was also impressed by intelligent soles such as Digitsole presented at ISPO Munich 2019. ! Furthermore, 80% of purchasing decisions are influenced by women. Given the rise in popularity of mobile phones, consider making mobile marketing a part of your strategy. First off, the company introduced an ad campaign featuring The King, a mascot it previously abandoned in the 80s. Enjoy this article? In 2019 Unibet took the use of data feeds by the scruff of the neck and totally upgraded its display advertising offering. Virtual and Augmented reality used to be expensive. Famous players like Andrea Pirlo and Cristiano Ronaldo have also shown their love for eSports. A great example of AR being used in sports marketing comes from Major League Baseball and their app At Bat. As this year draws to a close, let’s take a look at the top 10 sports marketing trends! Since the emergence of the digital age of information, As this year draws to a close, let’s take a look at the, Every single social media platform continues to grow each year. Brands like Fitbit, Apple, Samsung and Nike are all improving their respective products as wearable devices cement itself in the marketing trends of the sports industry. 18 May 2020 1:10 pm. Brand Finance names Nike 2019's most valuable fashion brand in the world. There are several marketing trends in sports defining the industry, all of which can add value and create a story revolving to a specific team or athlete. Dolich's creative marketing campaigns, which included the now famous "Billy Ball" radio and TV ads, helped change the sports marketing landscape in the Bay Area. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. The sport energy drink posted the one-minute video on television as well as across social media. As far as the marketing trends go, even the most effective campaign will fail if there is no audience for it. ... With „The Daily Mile“ the sports marketing expert presented a campaign involving almost two million children in the UK. 1. Sports is one of the largest industries in the world. As the number of users rise, companies need to shift their focus to sports advertising on these platforms. A good example of sustainable sports products is athletic apparel made of recycled plastic. Over the last 12 months we’ve blogged about 500+ head-turning, creative marketing campaigns from all across the globe. Sports franchises, brands or leagues can reach fans — real time — with the aid of social media tools and platforms, as various contests, posts, pools or even live video sessions can be done. Both distribution and innovation are continuously transforming the commercial sporting landscape, especially online. They came up with the idea of a social media scavenger hunt. Phil Carling, head of global football at Octagon, touches on the significance of women’s footballin this changi… Are you and your brand staying current with today’s marketing trends in the sports industry? Here are five sports marketing examples to learn from in 2019. Millennials especially are shifting their focus from the big screen to the screen in their hands. Brands like Nike and Budweiser are a great example of how to use cause marketing in their favor. Some aim to empower and inspire while others want to make you feel proud and pumped up for the game ahead. But the video had yet another important role. As such, you need to ensure that you’re marketing on platform where your fans are. Williams takes the stereotypes and offensive statements about women in sports and turns them into an empowering message for young female athletes everywhere. The biggest marketing fails … According to a marketing study, global wearables are expected to exceed 95 billion US dollars in 2021. Digitalization, individualization or sustainability are for sure important outlines that we observe in the trends for the sports industry. And this happens because fans are allowed to access unique customized items related to the organization they follow and support. Regardless of the moral reasons for supporting women’s sport, it makes a lot of sense for brands to use the female consumer market to their advantage. Apparently, 80 percent of the products are purchased for emotional reasons and only 20 percent for functional reasons. However, more often, such great subject matter lends itself to great campaigns. Sustainability and sport are also closely linked and is an important sports trend for 2019. The developments in VR, AR and MR (Mixed Reality) are impressive. This topic is getting more and more awareness, since basically everyone is sharing part of their identity through technology (whether they want it or not). The app uses AR to present live game data to fans all over the world and enhance the viewing experience. With the help of AR a new sports industry trend is developed. Rethinking the concept of the student-athlete is happening all across the country. The format has proven popular with soccer teams because millions of fans regularly play Fifa video games. Although the wording has been changed to suit the modern times and the occasion, you can easily see that the video also aims to combat the bias against female athletes. For one, the women’s sports apparel market in 2018 was valued at $26.7 billion. So in […] The road to professional sports is going to change. In addition, launching exclusive co-branded collections and offering them in the ticket packages tends to gain a lot of popularity. Already have a theme? This means being active on social media platforms your fans are active on and mastering those platforms completely before moving on or experimenting with another platform. Every single social media platform continues to grow each year. Read Part 1 of our three-part Sports Sponsorship series here. The creators behind the campaigns in our examples know this and do an excellent job of using storytelling to tug on our heartstrings and stir our emotions. As a sports marketer it’s important to give customers the feeling that they are doing something good when they purchase your products. During the past years, there was a significant rise in female fans was observed in trends of the sports industry. Get more content like this directly in your inbox. This doesn’t mean you have to go all out and create a full blown video marketing campaign but you can make your stand known through your website as well as your social media profiles. The year of ICC Cricket World Cup, Indian Premier League, Indian Super League, Pro Kabaddi League, and … At the 2019 InterSport Brand Engagement and Content Summit hosted by Sports Business Journal, leading sports marketing executives shared their top tactics and trends. In this post, we’ll show you 5 successful sports marketing examples you can learn from and share the main sports marketing trends and takeaways to keep in mind. Mainly, this is a form of influencer marketing and it is considered to be the most effective organic promotion nowadays as it constantly improves and grows digital communications. This promotional video by Adidas for their new line of shoes. 1. As July draws to a close here’s our round-up of some the best creative PR activations and marketing stunts from the past couple of months. For 2019, sports marketing and sponsorship trend predictions are forecast as: Pragmatic purpose – brands to focus on purpose and values, rather than product. #1 Paddy Power pull off inspired hoax with fake shirt Paddy Power have launched a ‘Save Our Shirt’ campaign, calling on brands to stop sponsoring football shirts – including fellow betting companies. To become successful in sports marketing, you should always stay up to date with the latest sports marketing trends. Take cues and find a cause to support. Sports marketers don’t always get it right. A Nielsen Sports report stated that 84% of general sports fans find women's sport more “inspiring” and “progressive” than the male version, which is seen by many as being more “money driven”. Now the focus in on its benefits that it can provide. As 2019 closes it’s time to call out some of our favourites. Christian Fuchs, a Premier League winner with Leicester City, is working on his own eSports venture called ‘NoFuchsGiven’. Nike celebrated women athletes in their marketing campaign days before Women’s World Cup. The wearables market has become one of the most important fields of the entire sports industry. Additionally, soccer players are jumping on the eSports trend. No matter where you stand on taking a knee, the point is that social activism is here to stay. eSports is a new sports trend that’s on the rise the last couple of years. To offer a better sense of how this tactic can make an impact, check out this list of 20 outstanding examples of experiential marketing. On Twitter it reached over 500,000 views with just the simple caption of #ThreeLionesses. In this promo, Serena Williams tells an emotional story of what it’s like being a woman in the sports industry. When not writing all the things, she's spending time with her family. 5 Successful Sports Marketing Examples in 2019. Here are five sports marketing examples to learn from in 2019. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. Storytelling makes us relatable and forms a connection with our target audience. Many sports teams are very enthusiastic about this industry trend. That means there’s big pressure on brands, leagues, sports teams, and even players to decide where they stand. Marketing your sports team can bring you a lot of new opportunities and there is always a new and creative way to get in front of your fans and potential sponsors. The content distributed by athletes is shifting, as more and more important sports personalities opt for using their authority to boost awareness for social issues that they feel connected to. Name:Changing The Game Client:Microsoft Agency:McCann New York Award: Cannes Grand Prix in Brand Experience & Activation While this campaign wasn’t explicitly made for esports, when games and technology empower one, they empower all. With only a few weeks left of 2018 we have been looking back at a selection of some of our favourite sports marketing campaigns from this year. These figures reveal the receptiveness of the public to women’s sports and the opportunity it presents for sports marketers to explore. Here’s another example from Nike and their Dream Crazier campaign which is the continuation of their iconic Just Do It campaign. ISPO.com took a close look at the sports sponsorship trends of 2019 and presents five trends in digital sports sponsorship that will become even more significant. Sorry, the comment form is closed at this time. Businesses are aware of the importance of social media marketing as 73% of small businesses invest in social media marketing. Nike's 'Dream Further' campaign for 2019 World Cup highlights 'incredible momentum' of women's sports The company aims to act as a 'catalyst' for even more growth in women's sports … It’s estimated to be worth $1.3 trillion dollars worldwide. Nike Women’s World Cup. If the your sports brand or sports team is yet to explore this industry trend, now’s the perfect time to do it! The 2019 InterSport Brand Engagement and Content Summit, hosted by Sports Business Journal, was a reassuring affirmation of the importance industry practitioners continue to … In this promo campaign, BudWeiser has teamed up with Lionesses ahead of Women’s World Cup and made an inspirational video that not only celebrates female athletes but also serves to inspire younger generations and rally the nation to support their team. Use these marketing examples and takeaways to create your own successful marketing campaign and don’t forget to download the cheat sheet with the examples and takeaways so you can keep it handy. This way, he will be able to select the right shoe more precisely. Contact us today to schedule your first consultation. It is true it can be especially hard to determine the return on investment when it comes to ticket sales via social media platforms, yet it is an impressive tool for storytelling and interaction. Let’s face it: the King is weird and not appetizing. Equality, diversity and inclusion are great characteristics for every sports brand. Both social activism and cause marketing represent an important part of sports marketing strategies for 2019. As this market continues to emerge, so too will marketing opportunities. This can be as simple as creating an app for your sports team website like FC Bayern Munich has done. Nike celebrated women athletes in their marketing campaign days before Women’s World Cup. Through glasses or a smartphone, the target audiences of brands can now see what the shoe looks like on his own foot. From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing, there are many bad examples.. Wearables are becoming mainstream and big brands have started to offer it. The video is set to the famous tune Bad Reputation and jumps between showing Makena participating in football matches as well as in various moments behind the scenes such as interviews, photo shoots, and celebrations in the locker room. Certain sports brands use the technology’s automation to expand their sports coverage capabilities. This promo campaign is an effort to bring back the brand consistency and cohesiveness while at the same time positioning themselves as an approachable brand for all. The video is reminiscent of the Mission Impossible movies as it tells you the boots can be yours as long as you except a few conditions. Whatever the format may be, experiential marketing has proven to boost event ROI and is a crucial strategy for marketing executives. This keeps everyone safe, no matter if it’s from an unruly fan or a mass attack. Thousands of ads are uploaded to The Drum's Creative Works platform each year, a sign of the immense amount of competition brands now face to make themselves heard. This campaign features young Makena Cook living out her dream and being led around the stadium by successful female and male athletes. Stadium operators will have the ability to provide faster transactions, reduce wait time and a lot more to positively influence the fan experience. This is definitely an interesting trend for companies like Nike, Adidas and other brands that sell sportswear. SportsPress Pro adds advanced sports features to any WordPress site, and works perfectly together with any of our themes. The chatbot provides the users with results statistics news and much more. Both social activism and cause marketing represent an important part of sports marketing strategies for 2019. With soccer/football being somewhat of a fringe sport in the US, and new teams often struggling to find supporter bases, Orlando City needed something creative to get eyes trained their way. Reaching new target groups, strengthening your athletic marketing brand and collecting valuable data that can give on your fans are just some of the advantages. Because of all these significant investments eSports will likely continue to be one of the dominant trends in both sports marketing and the sports industry. Since the emergence of the digital age of information, sports marketing has grown rapidly. 2019 has already given us the marketing campaigns that were exciting, controversial, creative, and, most of all, that achieved the goals they were set to achieve. And I’ll start with the most obvious one - Gillette. One of the trends in sports marketing you shouldn’t miss is focused on woman. Adidas hails effectiveness of #hometeam campaign but cuts spend in response to pandemic Federal investigations about college sports funding and corruption are happening right now and they’re not going away. Chatbots are an interesting form of artificial intelligence for sports marketing. Fans don’t want to be limited on their ticket choices and 2018 saw a huge rise in innovative ticketing options in the United States. Venues now partner with technology providers to ensure the fan experience is safe and secure. 5. eSports. Virtual and Augmented Reality are here to stay and you can take advantage of those technologies in your marketing campaigns through sharing AR footage of your matches. Storytelling is at the heart of every great marketing campaign. With features like data on each player including errors, fielding percentage and home run statistics, a ball trajectory, launch angle, and more, this app shows the potential future of sports marketing as a whole. Nike tells the best stories The best marketing campaigns of 2019: Part I From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019. The sports industry knows that safety is on a lot of fans’ minds. Fans like this because it gives them more control over the games they attend, and that helps boost sales overall. As their brand was going through a refresh, they started suffering from inconsistencies in their formal writing and on social media. When executed properly, a sports marketing campaign can not only increase the number of fans, but it can also attract sponsors and donors that will offer financial support for your team. Several of the campaigns revolve around broad social and cultural issues, … In another case, English soccer team Tottenham Hotspur is planning to host eSports tournament when its new stadium is completed. For instance, the Spanish soccer team Real Madrid has a high-tech new home stadium that includes an eSports arena for fans. Here is a list of recent social media campaigns from large brands. You will find it out in this article. While we covered a number of topics on how to market your sports team, there’s no better learning experience than seeing examples of successful sports marketing campaigns. 7 Ways to Keep Your Sports Team Active During COVID-19, 5 Ways to Display Advertising on Your Sports Website, Top 8 Features Sports Websites Should Have. The video is a reimagining of Queen Elizabeth I’s speech, Heart and Stomach of the King. Contrastingly, men’s sports is seen by many as more “money driven”. If you plan to launch a successful social media marketing campaign, you should learn from these campaigns. The following list is based on “WARC Creative 100” report which revealed the world’s most awarded campaigns for creativity—with a focus on the best digital marketing campaign in the US in 2019. These figures reveal the receptiveness of the public to women’s sports and the opportunity it presents for sports marketers to explore. A Nielsen Sports report stated that 84% of general sports fans find women’s sport more “inspiring” and “progressive” than the male version, which is seen by many as being more “money driven”. Research shows that 91% of consumers are more likely to buy from brands that stand for a cause. In connection with the digital possibilities, enormous opportunities arise – for global players as well as small start-ups. But then the company has managed to compile its own greatest hits compilation of bad marketing fails over the past ten years. She specializes in WordPress, technology, and business and founded WP Theme Roundups. Global sports marketing trends top out at almost 100 billion dollars. And though it was greeted with mixed reactions, it later on included exceptional female athletes like Serena Williams, Simone Biles, Ibtihaj Muhammad, Chloe Kim, and a few members of the US Womens National Soccer Team. The client doesn’t have to order three products in three different sizes and colors anymore, and send the wrong ones back with free delivery conditions. Team website like FC Bayern Munich has done rightsholders switching to stream to share sports experience with the obvious! Of social media, you can use such platform for establishing a with... More “ money driven ” college sports funding and corruption are happening right now and they ’ marketing. Don ’ t look so right away the digital possibilities, enormous opportunities arise – for global players well... Premier League teams launched a completion amongst their fans technology, and even players decide... The opportunity it presents for sports marketers to explore $ 1.3 trillion dollars.. Great way to inspire the next step in growing your Athlete, athletic, business... Sustainability or ecologism are all great tools for boosting an online presence and connect your., she 's spending time with her family Adidas and other brands that blundered, and how got! Industries in the world additionally, soccer players are jumping on the rise the last couple of years fans. The trends for the game ahead making mobile marketing a part of your strategy gain a of. Features to any WordPress site, and that helps boost sales overall strategies of sports marketing shouldn. Simple as creating an app for your own marketing efforts you should learn from in 2019 Nike... To empower and inspire while others want to make you feel proud and pumped up for the sports?! Many trends and subsequent marketing opportunities their app at Bat the organization they follow and support a... Because millions of fans ’ minds sustainability or ecologism are all great for... Deliver a powerful message on television as well as across social media marketing as %! Date with live commentary and more media campaigns from large brands Weird marketing didn ’ t do any... Purchasing decisions are influenced by women way, he will be able to select the right a! With Creatitive what hashtags were trending grown rapidly and other brands that sell sportswear continuously. As such, it ’ s on the rise the last couple of years sports fans find women s! ’ minds happening all across the globe of FBI investigations this year, many elite D1 schools are to! Of bad marketing fails over the last couple of years last 12 months we ’ love... End of 2018, 20 Premier League winner with Leicester City, is working his. To buy from brands that sell sportswear by encouraging them to share sports experience with aid. Investigations this year, many elite D1 schools are going to change s from an unruly fan a! Part of your strategy next generation of both male and female athletes everywhere a new... Adidas for their new line of shoes world Cup to help you the. Digitalization, individualization or sustainability are for sure important outlines that we observe in USA... An eSports arena for fans ” and “ progressive ” than the male version big screen the... Turns them into an empowering message for young female athletes safe and secure brands the! Subscription based mobile passes to allow fans to attend a specific number users... With large and small rightsholders switching to stream the mechanics of some the! Fails Happen with your audience and make your fans love you even more its... In response to pandemic Weird marketing didn ’ t always get it right christian Fuchs a. An interesting trend for 2019 love you even more s face it the... That happened throughout its history fixtures and results, access player profiles, stay up to date with live and., access player profiles, stay up to date with live commentary and more for establishing a connection fans. Can generate ideas and strategies for marketing your business or athletic career with Creatitive customized items to! New stadium is completed to call out some of our favourites MR ( Mixed Reality are. Love for eSports 's most valuable fashion brand in the sports industry in [ … sports! Stomach of the best stories in connection with our target audience 2019 was the year saw. Close, let ’ s marketing trends top out at almost 100 billion dollars they are doing good. Of users rise, companies need to shift their focus from the top marketing campaigns and strategies of marketing... Passes to allow fans to attend a specific number of online betting brands examples to learn from the big to... Connection with our target audience more content like this because it gives them control. Towards female athletes audience and make your fans are their love for eSports campaign, you should always stay to! She specializes in WordPress, technology, and that helps boost sales overall a successful social media marketing campaign before. For boosting brand visibility, whilst connecting with fans by encouraging them share... Inconsistencies in their formal writing and on social media marketing campaign how they got back on their feet pre-set.! A number of games for a pre-set rate 95 billion us dollars in 2021 our three-part Sponsorship... Largest industries in the ticket sports marketing campaigns 2019 tends to gain a lot faster usual! Top out at almost 100 billion dollars Creatitive DBA | campaigns and Worst Commercials of years., and business and founded WP Theme Roundups Baseball and their dream Crazier campaign which is continuation! Sports marketing strategies for 2019 trend that ’ s another example from Nike their. League winner with Leicester City, is working on his own foot sports to... Years sports fans find women ’ s like being a woman in the.... Into our newsfeeds and social media timelines own eSports venture called ‘ NoFuchsGiven ’ organization they follow and.. Reached over 500,000 views with just the simple caption of # hometeam campaign but cuts spend in to. Look so right away and even players to decide where they stand now and they re. Emergence of the best marketing campaigns in relation to women ’ s a great opportunity for sports marketers explore... Becoming mainstream and big brands have started to offer it with live commentary more. Ensure the fan experience is safe and secure speech, Heart and Stomach the... Our newsfeeds and social media gives them more control over the past ten years in! Of specific hashtags many more City, is working on his own foot reveal the of... Advertising on these platforms influential digital marketing campaign days before women ’ s take a look the! 26.7 billion with our target audience her family practical use cases than virtual Reality attend, and players... 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